TATA INDICOM'S REVOLUTION IN INDIAN TELECOM SECTOR
Tata Indicom is one of the first player in telecom sector to open company owned and company operated branded outlets popularly know as TVS COCO.
the basic objective of this project was to improve its brand image, and provide customer satisfaction.
It has two types of branded outlets. TVS or True Value Shoppe & TVH or True Value Hub
True Value Shoppe (TVS ) is a 100-150 sq ft exclusive sales outlet for the entire range of Tata Indicom products & are located in main markets. True Value Shoppe is based on ‘Shop in a Box’ concept wherein a franchisee can start business within seven days from sign up. Tata Indicom has had the proud distinction of launching 1000 TVS within 180 days of rollout. True Value Shoppe is a revolutionary concept in the Indian telecom retail scenario.As of date there are 2500 + TVS across our 20 circles and increasing with more True Value Shoppe being added with growing coverage.
Products: The entire range of Tata Indicom Products : Postpaid Mobile, Prepaid Mobile (Truepaid), Fixed Wireless (Walky), Calling cards, Broadband & accessories.
True Value Hub (TVH) is a brand touch point that offers all the product & services available under the Tata Indicom brand ranging from prepaid & post paid mobile and fixed wireless to broadband services. Apart from these, various customer service needs including bill payment, query handling, complaint handling et al are met at the TVH. Three broad formats (Large, Medium & Small) define the services available at the TVHs.True Value Hubs are positioned to provide an excellent experience to all existing & prospective Tata Indicom customers. The ambience of these Hub’s is vibrant, cheerful, inviting and highly personalized. Each and every customer is offered personalized servicing by our professionally trained TVH executives .Our TVH outlets have an Experience Zone with interactive kiosks where customers can browse, experience and gather information on our latest products and services including Mobile, Internet Connectivity, Fixed Wireless services, ringtones, wallpapers and other Value added services.Apart from being a sampling point, a customer at the TVH is also offered an array of Broadband applications for consumption at the Broadband Zones such as High speed browsing, Webchat, movies, music, games, e-learning, net telephony et al.
